Social Media trends are continuously changing, but its the companies that adapt and identify the change are the companies that overcome their competitors. Social Media encourages companies to be creative, innovative and think outside the norm when posting content online. Personally I think social media still has a long way to evolve, and marketers like us need to be ready for those changes if we’re going to survive and thrive in the market.
The introduction of wearable tech like virtual reality, augmented reality, and others are showcasing new ways to bring these experiences to everyone. If we can be sure of anything, it’s that the future means we’ll be wearing our technology on the outside, and, perhaps one day, on the inside, too. The wearable technology market, valued at $7.1 billion in 2015, will hit $12.6 billion in 2018, according to research firm Statista. Health and fitness bands such as the Fitbit have played a major role in its growth, but the Apple Watch has also seen success, with an estimated 61.3% share of the overall wearable technology market, according to IDC. Virtual reality has been a massive hit in 2017 as a wearable headpiece has been introduced to the market. This video is an example of what can bee seen through the headset. The headset allows you to engage in an experience through it. Like below we are on a roller coaster which has built in sound effects to make the experience more believable.
Augmented reality is also an aspect that has been tested by many companies to give their customers a unique experience and allow them to interact with the company. One example of a company using augmented reality is Topshop. AR Door, a Russian agency specialized in Augmented Reality solutions, teamed up with Topshop, a popular retailer, to create a virtual fitting room for a new collection of clothing. Augmented reality allows the customers to select an item of clothing off the rails without having to try it on physically. As a customer, you see yourself onscreen with a 3D copy of the item you have chose. This unique feature allows the customers to watch both the front and the back parts of the clothing. The video below shows this in action!
But wearable technology continues to develop and companies continue to test market the product and maybe products that will become trends in the future. The future of wearable technology is unknown but predictions have been made to potentially overtake mobile devices such as smartphones and tablets, wearable technology must increase efficiency of data integration through apps. It difficult to get an accurate read on when to expect more advanced wearable technology. There are reports of hearables, or wireless computing earpieces, and brainwave-reading technology coming to the market in the future, but we continue to question the future of wearable technology.
Video and Visual Marketing
Instagram was one of the first totally visually focused social networks, at first it was almost all pictures. Its massive success served as a spark for the rest of the industry, where it was then taken over by Mark Zuckerburg to reduce his competition. Quickly other social networks started leaning away from text into images, and that trend continued to evolve towards video for example:
- Facebook has allowed videos from YouTube to be shared to pages online, this has become popular in regards to marketing a company as videos become viral quicker then content. This picture shows how visual marketing has taken over Facebook as many companies post daily visual content to engage with their customers and hope to gain new loyal customers.
- Snapchat is a visual and video platform where content can be shared with friends instantly for 24 hours. Snapchat have also introduced a feature that allows companies to advertise themselves on face swap usually for 24 hours also.
As i have mentioned above, the future of Social Media is unknown to us but will be revealed once companies spot potential gaps in the market.